Entertainment of the future

From youtube ads to VR 360°: how to design a specific communication focused on each medium.

Until a few years ago movies were destined for theatre and television only, but today entertainment has become more complicated due to the importance of social media, the capillarity of smartphones and platforms such as Netflix.

Davide Romeo Meraviglia spoke about it during the Italian Broadcast and Technologies Show in a panel entitled "From Youtube ads to VR 360°: how language, format and image has to change to be more effective". Interviewed by the producer Mario Tani, the director talked about how it is necessary to specifically design the storytelling intended for different media. Many different examples that range from advertising to cinema, from web series to VR 360 ° were shown o the audience during the event. The director stressed out the importance of what he defines "convergence": today films, TV series, youtube and other social media all converge on the same device, be it a computer, a tablet or a smartphone and this must be necessarily considered while designing an audiovisual entertainment product, whatever it might be.